Advice for Savvy Vail Valley Home Sellers

 

 

Don't open your door to just anyone.  The real estate industry has specific protocols specifying how sellers, buyers and their respective agents should all interact - and there are good reasons to follow the rules.

Don’t open your door to just anyone! The real estate industry has specific protocols specifying how sellers, buyers and their respective agents should all interact – and there are good reasons to follow the rules.

When your Vail Valley home goes on the market, prospective buyers are not the only people who take notice. Often, you’ll find the agents, vendors and others whose attention any home sale attracts to be honest people with good intentions. Unfortunately, this isn’t always the case. In order to prevent problem situations, the real estate industry has developed specific protocols specifying how sellers, buyers and their respective agents should all interact.  A savvy home seller knows what that protocol is, and how to help their agent in insisting it be followed.

Here are three situations where someone is acting incorrectly, and what a savvy home seller can do to put the situation back on track.

The Double Agent

When the Rocky Mountain Home Team creates promotional materials for your home, we state clearly that we are the primary contact for buyers and buyers’ agents. However, some buyers’ agents may choose to contact you directly. Possible motives for doing so include gaining an advantage in negotiations, attempting to cut your agent out of a deal or even aggressively trying to get you to sign with them.

Vail Valley Real Estate Agents are expected to know and follow the rules, so a violation by an agent should immediately be considered suspect behavior.  It could be a sign that the agent is not acting in accordance with the Realtor’s Code of Ethics, and might lose that agent their license. Contact the Rocky Mountain Home Team immediately if another agent contacts you directly.

The Junk Mailer

Here’s one shady character you’ll never actually meet, but who can make his presence felt nonetheless.  If you’ve recently listed your home and find your mailbox filling up with junk mail, it may be the result of a Junk Mailer making inappropriate use of MLS information.

As a routine part of listing your home for sale, the Rocky Mountain Home Team will enter your home into the Eagle County Multiple Listing Service – or MLS for short. The MLS is a powerful marketing tool, as it makes information on your home available to local agents. MLS organizations, including the Vail Board of Realtors, develop and enforce a strict set of rules dictating how information posted to that system can be used.  Unfortunately, some companies still find ways to get that information and produce mass mailing lists.

If this happens to you, let us know.  The Vail MLS takes these violations seriously, and we’ll tap the appropriate parties to start an investigation.
The Curious Drop-In

One obvious sign that we’re doing our job and marketing your home correctly will be that your home will generate a lot of buzz.  Yard signs, online listings and other advertisement can attract a lot of attention – which is certainly a good thing – but not everyone will follow directions.  Some prospective buyers – particularly first-timers who aren’t aware of protocol, don’t have an agent of their own to advise them, and are acting in haste – may simply drop by expecting a tour.

Should unexpected visitors suddenly appear on your doorstep, politely let them know that you have a Real Estate Agent in charge of scheduling tours and provide them with our contact information.  By conducting the tour yourself, you could inadvertently disclose information that hurts you during negotiation or even turns would-be buyers away.  Don’t worry about losing a potential buyer.  If someone really is interested, that person will take the time to contact us and set up a tour. Introducing buyers to your property is part of our job – and we’re very good at what we do.

 

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