Our Marketing: Agent to Agent

Performance

The internet has changed the way REALTORS do business, but the odds are still very good that the buyer for your property will be procured by a Real Estate Agent. The Rocky Mountain Home Team’s agent-to-agent marketing is designed to promote your listing to agents throughout the Vail Valley and beyond. Here are some key elements of our agent-to-agent marketing:

MLS Marketing: The Vail Board of Realtor’s Multiple Listings Service is among the most important tools in our box. Every licensed REALTOR in the Vail Valley has access and can enter listings. A good MLS listing is clean, clear and focused on a property’s unique selling points. Professional photography is a proven advantage. Once your listing is launched, we revisit it regularly to ensure it remains fresh.

Although the MLS is the primary source of information for listing syndicators, we prepare our MLS copy with locals, and local agents, in mind. We have other plans for syndicators.

Personalized Notices: In addition to the MLS, we provide personalized notices of each of our listings to the top agents already selling in your area. Many of these agents already have a network of potential local buyers, and we waste no time in letting them know your property may be a perfect fit.

Additional MLS Marketing: Depending on the exact time period you’re looking at, about 12 to 18 percent of property buyers in the Vail Valley come from the Front Range. The Rocky Mountain Home Team will add your listing to the Denver MLS, inviting agents in that important market promote it to their clients. As Keller Williams affiliates, we will also add your listing to the Keller Williams listing service to promote it to agents across the country and the world.

Email Newsletter: In most Real Estate Markets, the vast majority of buyers are local to the property. As you might have guessed, Eagle County is a little different. For the first seven months of 2016, for example, a full 43% of purchasers came from outside the Vail Valley. One of the best ways to reach these potential buyers is through their REALTORS, and the best way to reach all those agents at once is through email.

Unfortunately, top-producing REALTORS get A LOT of e-mail. Not everything coming in from agents outside their own markets will be read. Trust us. We’re speaking from experience.

So we send the type of marketing we would read, and leverage the natural allure of the Vail Valley to give that marketing an advantage. As a result, our newsletters are not just enjoyed, they are actively anticipated. Our open rate is more than double the average for the real-estate industry, and our click-per-open rate is 75% above the average. We know that because we’re tracking the stats, and adjusting headlines, layouts, images and even send times to improve our results.

Broker Tours: A broker tour is a specific type of open house. The general public is welcome, of course, but the goal of a broker tour is to entice local REALTORS to visit your property. A broker tour allows us to discuss your home’s features and selling points in person with the agents most likely to find a buyer.

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